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Case Studies -
A large global publisher wishes to source a large
number of quality photos in a short time frame.
Background
An online product enjoys great success due to its excellent
content, ease of use, and established market presence. A
large global publisher wishes to enhance the presentation of
its articles by adding a large number of high quality
photographs and illustrations.
Traditionally, publishers would have contracts with many
photo agencies that would present what they had available in
the various categories, then editors would select the most
promising candidates. Photos would go through a process of
review until the winners were selected.
This
process was time consuming and expensive. Along with the per
photo charges, there are costs to the organization of
personnel, researchers, editorial, etc.
The client
engaged Value Chain International (VCIL) to source and
manage a sizeable number of photos and illustrations in a
short timeframe. VCIL was selected due to its knowledge of
different types of content, its ability to execute process
engineering for advanced and changing workflows, and the
expertise and willingness to explore new avenues to achieve
the client’s goals.
Business Solution
The client
didn’t have the resources or the expertise to complete this
large project alone, so it engaged VCIL to source a number
of photos within an aggressive deadline.
VCIL
quickly put together a photo research team to populate a
huge photographic database to significantly add to the
client’s collection of quality photographs.
As the
photographic database was so large, VCIL developed
appropriate management procedures to make sure the database
would be populated smoothly, efficiently and effectively.
Images were optimally organized in the database to ensure
quick and easy access.
VCIL had
the industry connections and the expertise to source and
sift through mounds of photographic and pictorial materials
available to find the hidden gems.
Approach
VCIL
supports the publisher throughout its entire lifecycle. VCIL
was always available to quickly bring in new functionality
and workflow enhancements to meet the particular
requirements of the task at hand.
The client
wanted a lot of images in a short timeframe. VCIL quickly
put together a nimble and agile team of researchers who
worked on an accelerated timetable. Engaging VCIL meant that
the client didn’t have the expense and problems in hiring
and managing 30 independent photo researchers, or organizing
the photos.
To
complete a big project quickly over three different
continents - in India, the US, and the UK - there are the
usual problems of communication, assignments of roles and
responsibilities, and long distance co-ordination over time
zones. VCIL had the experience and the skills to implement
superior procedures and a reliable model to source, manage
and organize all the photos and illustrations. VCIL is
uniquely positioned to assemble, train and expand the
research team to successfully deliver to the client the
results they were looking for.
VCIL
provides a departure to how people tend to think of
companies in India who just do digital conversion. VCIL has
the knowledge and the skills in understanding content;
process engineering; and workflow design and execution to
build a scalable, highly accurate, and replicable model for
the creation of a large amount of content.
Benefits
An image
database populated with a large number of photographs and
illustrations is proving invaluable for quick and easy
access to relevant images for a wide variety of articles.
This has saved the company time and money in sourcing
quality images from a plethora of suppliers.
The
client’s articles are enhanced by the addition of high
quality photographs and illustrations, which also inspire
interest in the article. The quality and increased relevance
of images more effectively echo a point made by the article.
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